DEF LEPPARD To Release DOWNLOAD Live DVD?

June 16, 2009

According to Classic Rock magazine, DEF LEPPARD singer Joe Elliott told the crowd during the band's June 14 headlining performance on the main stage at this year's Download festival at Donington Park, United Kingdom that the show was being filmed for future release. He then proceeded to ask the audience members "to sing loudly and in tune" prior to the LEPPARD song "Two Steps Behind" (see video below).

DEF LEPPARD's 2009 North American tour with special guests POISON and CHEAP TRICK kicks off on June 23 in Camden, N.J. Fans attending any of these events will want to make sure that they don't leave home without their mobile phone and certainly don't leave it in the car, because DEF LEPPARD is offering fans more ways to interact with them than ever before. DEF LEPPARD is promoting "Rockzimity," a Bluetooth and Wi-Fi proximity marketing system powered by Ace Marketing & Promotions Inc.DEF LEPPARD also announced that they have added SMS text messaging promotions on the North American portion of the tour, leveraging Ace Marketing's full suite of "Team and Tour mobile interactive solutions."

Fans arriving at the show, with any of the 1,200 compatible enabled mobile devices (including the iPhone),will be offered FREE DEF LEPPARD content. Some of the content features select DEF LEPPARD album art wallpapers for your cell phone, video clips and "voice-tones" featuring your favorite DEF LEPPARD band member voices as a Ringtone. All concert-goers have to do to participate in "Rockzimity" is enable their Bluetooth visibility and then visit any of the "Rockzimity" hot spot locations throughout the venue. For iPhone users, simply connect to the "Rockzimity" the Wi-Fi localized network that is created in the active zones.

Fans also have the opportunity to participate in many DEF LEPPARD text messaging promotions featuring a free test drive of the fan club, select autographed merchandise or even a short personal phone call from one of the members of the band.

Commented Elliott, "These unique fan interactions provide relevant, engaging opportunities for our fans, DEF LEPPARD is committed to delivering a one-of-a-kind artist-to-fan experience." DEF LEPPARD drummer Rick Allen added, "Fans can now stay connected with DEF LEPPARD, Anytime, anywhere and on the go. With DEF LEPPARD's mobile website (m.defleppard.com) Rockzimity, proximity bluetooth technology and text messaging, DEF LEPPARD is providing meaningful ways to interact with fans, our most important customer."

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